Glossary

SEO & Website Wellness Glossary

Plain-English definitions of SEO, website wellness, and AI search terms used across SEO Marketing Spa.

A

AI Citation

When an AI system like ChatGPT, Gemini, Claude, or Perplexity references or links to your content in an answer.

AI Visibility Treatment

A treatment that prepares a website to be found and cited by AI systems like ChatGPT, Gemini, Claude, and Perplexity.

Authority Massage

A treatment that builds entity signals, citations, and trust so search engines recognize a brand's authority.

B

Backlink

A link from another website pointing to yours, used as a trust and authority signal.

C

Content Facial

A refresh of outdated content: updated information, better structure, and stronger internal links.

Core Web Vitals

Google's metrics for measuring real-world loading speed, interactivity, and visual stability.

Crawl Budget

The number of pages a search engine will crawl on a site within a given time.

E

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness: Google's framework for judging content quality.

I

Indexation

The process of a search engine storing a page in its index so it can appear in results.

Internal Linking

Links between pages on the same website that help visitors and search engines navigate and understand content relationships.

L

Local Citation

A mention of a business's name, address, and phone number on another website or directory.

S

Schema Markup

Structured data code that helps search engines and AI systems understand page content.

SEO Detox

A technical SEO cleanup that fixes crawl errors, indexation problems, and other structural issues.

Speed Therapy

A treatment that improves Core Web Vitals and mobile load times.

T

Topical Authority

The depth and breadth of a site's coverage of a subject, used as a signal of expertise.

W

Website Wellness Score

A single grade summarizing a website's health across technical SEO, content, speed, authority, and AI visibility.