Glossary

SEO & Website Wellness Glossary

Plain-English definitions of SEO, website wellness, and AI search terms used across SEO Marketing Spa.

A

AI Citation

When an AI system like ChatGPT, Gemini, Claude, or Perplexity references or links to your content in an answer.

AI Search Visibility

AI search visibility is whether an AI answer names your business or links to your page.

AI SEO

Use AI SEO to make your website easier to understand, trust, and cite in AI answers and traditional search.

AI Visibility Treatment

A treatment that prepares a website to be found and cited by AI systems like ChatGPT, Gemini, Claude, and Perplexity.

Authority Massage

A treatment that builds entity signals, citations, and trust so search engines recognize a brand's authority.

B

Backlink

A link from another website pointing to yours, used as a trust and authority signal.

C

Content Facial

A refresh of outdated content: updated information, better structure, and stronger internal links.

Core Web Vitals

Google's metrics for measuring real-world loading speed, interactivity, and visual stability.

Crawl Budget

The number of pages a search engine will crawl on a site within a given time.

E

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness: Google's framework for judging content quality.

I

Indexation

The process of a search engine storing a page in its index so it can appear in results.

Internal Linking

Links between pages on the same website that help visitors and search engines navigate and understand content relationships.

L

Local Citation

A mention of a business's name, address, and phone number on another website or directory.

S

Schema Markup

Structured data code that helps search engines and AI systems understand page content.

SEO Detox

A technical SEO cleanup that fixes crawl errors, indexation problems, and other structural issues.

Speed Therapy

A treatment that improves Core Web Vitals and mobile load times.

T

Topical Authority

The depth and breadth of a site's coverage of a subject, used as a signal of expertise.

W

Website Wellness Score

A single grade summarizing a website's health across technical SEO, content, speed, authority, and AI visibility.