Page speed is often treated as a purely technical concern, but it directly affects how many visitors turn into leads.
The one-second rule
Studies on page load and conversion consistently show meaningful drop-off for every additional second of load time, especially on mobile, where patience is shortest.
Search engines notice too
Core Web Vitals are a ranking factor. A slow site doesn't just lose visitors who arrive, it also earns less visibility in the first place.
Where the time usually goes
Unoptimized images, render-blocking scripts, and bloated third-party tools are the most common causes of slow load times we find during a Speed Therapy audit.
The fix is rarely a full rebuild
Most sites can cut load time significantly through image compression, script cleanup, and caching, without touching the design or platform.